优秀传统文化的传承对于提高国民素质、创建学习型社会以及推动中国文化“走出去”具有重大意义和价值。数字媒体技术的发展衍生了新的传播模式和传播格局。如何运用数字媒体在全社会形成广泛学习与传播优秀传统文化的良好氛围,使新媒体技术更好地服务于国民的精神生活,这是一个值得思考的问题。文章结合以大学生为主体的小型调查研究,从一个侧面管窥普通民众的传统文化认知状况,旨在尝试探讨构建常态化学习与传播传统文化机制的可行性,并从探索体验式学习和构建激励机制两方面给出思考建议。 The inheritance of excellent traditional culture is of great significance and value to improving the quality of the nation, creating a learning society and promoting Chinese culture. The development of digital media technology has given rise to new modes of communication and dissemination. How to use digital media to form a good atmosphere of extensively studying and disseminating excellent traditional culture in the whole society so that new media technologies can better serve the spiritual life of the people is an issue worth pondering. This article, based on the small-scale investigation and study with college students as the main body, glimpses the ordinary people’s traditional culture and cognition from one aspect, and attempts to explore the feasibility of constructing the normalized learning and dissemination of the traditional culture mechanism. From exploring the experiential learning and building the incentive Two aspects of the mechanism to give suggestions.