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面对市场经济飞速发展的今天,药品进货由单一渠道变成多元化渠道后,药品促销活动逐渐深入到医院和医务人员中。形式多样的促销活动,带来了药品营销的巨大成果,同时也带来许多负面效应,社会反响较大。1 药品促销活动的好处被促销的药品一般都是近年来研制的新药,这些药品生物利
Faced with the rapid development of the market economy today, drug purchase into a diversified channel from a single channel, the drug promotion activities gradually into the hospital and medical staff. A variety of promotional activities have brought tremendous achievements in the marketing of pharmaceutical products, but also brought about many negative effects and social repercussions. The benefits of a drug promotion activities Promoted drugs are generally new drugs developed in recent years, these drugs bio-profit