论文部分内容阅读
在新的媒体生态环境下,受众从单纯的信息阅读者变成集信息阅读者、发布者、评论者于一身。自由、开放、顺畅、多元表达等优势,使网络对传统媒体提出了多方面的挑战。近年来,面对层出不穷、一浪高过一浪的网络热点话题,传统媒体有时候显得措手不及,甚至失语缺位,只能扮演一个网络热点追随者的角色,被动应付,被迫接受网络流下的口水,从而“被渠道化”。传统媒体如何发挥自身优势,在互补共长中引导网络热点,引导社会舆论,这是一个亟需思考和解决的问题。
In the new media environment, the audience has changed from a pure information reader to an information reader, publisher and commentator. The advantages of freedom, openness, smoothness and multiple expressions have given the Internet many challenges to traditional media. In recent years, in the face of an endless stream of Internet hot topics, traditional media sometimes seem unprepared and even lack of aphasia. They can only play the role of a network hotspot follower and are forced to accept the network flow. Saliva, thus “being channelized ”. How traditional media can give full play to its own advantages and guide the network hot spots in complementing each other and lead social public opinion is an issue that needs urgent consideration and solution.