电视频道包装是电视媒体自身发展的需要,也是电视节目、栏目、频道成熟稳定的一个标志。如今电视观众每天要面对的是上百个电视台和电视频道,几十种类型的节目和栏目,观众既有主动的选择权,又有非常大的盲目性,在这种竞争越来越激烈的环境下,想要得到广大观众的认可和欣赏,电视频道的个性化包装尤为重要。 TV channel packaging is the development of television media needs of their own, but also television shows, programs, channels, a symbol of mature and stable. Today, television viewers are faced with hundreds of television stations and television channels every day, dozens of types of programs and sections, the audience has the initiative to choose, there is a very big blindness, in this competition more and more intense Environment, you want to get the majority of the audience’s recognition and appreciation, personalized personalized television channels is particularly important.