将时尚作为问题研究的对象,在西方学术界已有丰厚的研究成果。对中国传统艺术史而言,通过“时尚”问题或许可以打开一个新的研究方向。从时尚消费的角度对中国传统文化背景下艺术品消费行为和模式进行分析和梳理,是对建立具有中国特色艺术研究方法和学术范式的有益尝试。 The fashion as the subject of the study, in the western academic community has a wealth of research results. For the history of traditional Chinese arts, the issue of “fashion” may open a new direction for research. Analyzing and combing the consumer behavior and mode of artwork under the background of Chinese traditional culture from the perspective of fashion consumption is a useful attempt to establish an art research method and academic paradigm with Chinese characteristics.