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自2002年我国实施电力体制改革以来,电力行业由垂直垄断一体化到厂网分开、发电侧充分竞争,已经历了十个年头。随着发电企业对经营效益的要求越来越高,市场竞争意识越来越强,企业管理越来越完善,市场营销工作也更加受到重视,各发电集团、区域分公司和电厂相继成立营销机构,制定营销工作章程,配备专职营销人员,努力提高在各地区的市场竞争力和市场份额。
Since the implementation of the power system reform in China in 2002, the power industry has been separated from the vertical monopoly to the plant network and the power generation side has fully competed. It has gone through 10 years. As the power generation enterprises have higher and higher requirements for operating efficiency, more and more market competition consciousness, more perfect corporate management and more emphasis on marketing, various power generation groups, regional branches and power plants have set up marketing agencies one after another , Formulating marketing work regulations, providing full-time marketing staff and making great efforts to improve market competitiveness and market share in various regions.