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作为西方财经媒体业的翘楚,《华尔街日报》的一举一动向来是业界的风向标。今年9月17日,《华尔街日报》将打破116年来周末停刊的传统,开始在每周六出版周末版。其发行人凯伦·豪斯向公众展示了已经酝酿两年的周末版样本:其柔和的面孔一改该报平日版的严肃和冰冷,报道内容也明显“柔化”。这次业界瞩目的焦点不仅仅是周末版的版式和内容,更是它所预示的《华尔街日报》商业模式的战略调整。
As a leader in the western financial media industry, the “Wall Street Journal” every move has always been the industry benchmark. On September 17 this year, the Wall Street Journal will break the tradition of 116 weekend weekend closures and begin publishing the weekend edition every Saturday. Its publisher, Karen House, showed the public a sample of weekends that have been brewing for two years: its gentle face changed the severity and coldness of the daily edition of the newspaper, and the content of the report was also “softened.” The focus of the industry’s attention is not just the layout and content of the weekend edition, but also it predicted the “Wall Street Journal” business model of strategic adjustment.