在全球化和高度互联的时代背景下,营销正在发生怎样的变化?我们看清华大学经管学院陈煜波教授的观点。在全球化和互联网新一轮巨大变革的共同影响下,全球市场开始进入一个高度互联的时代。对于这样一个时代背景,清华大学经管学院的陈煜波教授提 Under the background of globalization and highly interconnected times, what changes are taking place in marketing? We look at the viewpoints of Professor Chen Yubo from Tsinghua SEM. Under the influence of globalization and a huge new round of Internet revolution, the global market has begun to enter a highly interconnected era. For such a background of the times, Tsinghua University, Professor Chen Yubo mentioned