旅行社业是旅游业的四大支柱产业,是旅游业的重要组成部分,在经济发展、法律政策、市场变化的影响下,2013年旅行社业发展面临着市场萎缩、营业收入下降和利润下滑的态势,旅行社如何抓住新的机遇和挑战,调整发展战略和产业结构来实现转型升级是一个重要的课题。本文通过对贵州省旅行社业的调研,对旅行社业发展存在的问题进行了深入思考和分析,提出了旅行社业应对新形势并转型升级发展的对策和建议。 Under the influence of economic development, laws and policies and market changes, the travel agency industry is facing a downturn in the market, a decline in operating revenue and a decline in profits in 2013. The travel agency industry is the four pillar industries of tourism and is an important part of tourism. , How to seize the new opportunities and challenges travel agencies, adjust the development strategy and industrial structure to achieve the transformation and upgrading is an important issue. Based on the investigation of travel agency industry in Guizhou Province, this paper deeply discusses and analyzes the existing problems in the development of travel agency industry and puts forward the countermeasures and suggestions for the travel agency industry to deal with the new situation and to transform and upgrade.