诚者,真诚,热情也;信者,信誉,信用也;理者,理智,情理也;明者,知已,知彼也。此4字,在企业的营销活动中,尤为重要,乃留住顾客的关键。而要把握住这一关键,在于企业不能追求高额利润,只能按马克思主义政治经济学的观点,追求平均利润。由此可见,对企业而言,“忠实的顾客”比“满意的顾客”更重要。“让顾客再上门”是企业最真切的期望和持续努力的目标。 如何让顾客再上门,前提是“只是让顾客满意是不够的”,进一步“化满意的顾客为忠实的顾客”,才能把抽象的满意转而成为有利企业利润的实质行动。要顾客满意并不难,但要求其忠实则要费一番心思,必须从了解顾客着手。 Sincerity, sincerity, enthusiasm also; messenger, credit, credit also; reasoner, reason, reason also; Ming who know already know each other too. This 4 words, in the marketing activities of enterprises, is particularly important, is to retain customers the key. And to grasp this key lies in that enterprises can not pursue high profits, only according to the Marxist political economy point of view, the pursuit of average profit. Thus, for business, “loyal customers” is more important than “satisfied customers.” “Let customers come home” is the most true business expectations and the goal of continuous efforts. How to make customers come back again, the premise is “just to make customer satisfaction is not enough” to further “the satisfaction of customers as loyal customers”, can turn the abstract satisfaction turned into beneficial corporate profits of the real action. To customer satisfaction is not difficult, but requires its loyalty to have to pay some thought, we must understand from the customer to proceed.