近年来随着城市化进程的推进以及规模的扩大,各式博物馆拔地而起,对博物馆相关产业的关注也与日俱增,博物馆的建设和开发出现了机遇与挑战并存的崭新局面。高校博物馆作为博物馆业中独特的一份子,虽具有一定的优势,但也存在着如何与社会沟通和交往、考虑各阶层观众需求等各方面的问题。因此,本文以目前国内外高校博物馆市场运营的现状为基础,结合商业化公共建筑设计的特点,来探讨面向未来体验经济视角下博物馆商业化的设计思考。 In recent years, with the advancement of urbanization and the expansion of its scale, various museums have risen up to the ground and their concerns about the related industries of museums have also increased. The construction and development of museums have seen a brand new situation in which opportunities and challenges coexist. As a unique part of the museum industry, college museums have certain advantages. However, there are also problems in how to communicate with the society and to consider the needs of audiences at all levels. Therefore, based on the current market operation of university museums at home and abroad, this paper discusses the design of museums commercialization in the view of future experiential economy based on the characteristics of commercial public buildings design.