论文部分内容阅读
好产品卖不掉,卖得动不挣钱,市场越来越窄,解决不了农民问题,竞争不过对手……这些都是农资领域多数经销商面临的问题。那么这种局面下经销商该如何转型突围呢?定位很重要首先得了解农民心理。农民到你这儿来买东西,要了解他来干什么。其实,农民不仅想让你帮他解决种植问题,同时希望省时省力,丰产丰收。对农资零售商而言,就是要通过自己的产品和技术,帮助农户种植好、管理好作物。
Good products can not afford to sell, selling did not make money, the market is getting narrower, farmers can not solve the problem, competition, but rivals ... ... These are the problems most dealers in the field of agricultural resources. So how should this situation under the transformation of breakout distributors? Positioning is important to understand the peasant psychology. Farmers come to you to buy things, to understand what he does. In fact, farmers not only want you to help him solve the planting problem, but also hope that saving time and effort, yield bumper harvest. For agricultural retailers, it is through their own products and technologies to help farmers plant well and manage crops.