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一直以来,人们认为社会责任应该是政府该做的工作,而追求盈利、提高股东利润,才是该是企业唯一的经营目标。但随着中国国际化进程的推进,企业社会责任逐渐被企业所重视并被人们所认知。企业不再一味地追求盈利而去考虑企业的日常活动对经营带来的影响,肩负起社会责任,从长远的视角来看这会赢得国民和舆论的支持,对于经营起到了积极的作用从而获得双赢的局面。本论文以日系企业丸红集团为例,通过日系企业在中国展开的CSR活动来讲述企业社会责任的重要性。首先阐述企业社会责任的定义与中国的CSR环境以及日系企业在华的CSR活动,进而详细说明丸红集团在华的CSR活动,最后通过上述内容来说明CSR的作用及利点。
All along, people think that social responsibility should be the government’s work to be done, and the pursuit of profitability and profit-raising of shareholders is the only business objective of the enterprise. However, with the progress of China’s internationalization, corporate social responsibility has gradually been valued by enterprises and recognized by people. Instead of blindly pursuing profits and considering the impact of daily operations on the business, enterprises shoulder social responsibility. In the long run, this will win the support of the people and the public, and will play an active role in business operations Win-win situation. This paper takes the Japanese enterprise Marubeni Group as an example to illustrate the importance of corporate social responsibility through the CSR activities of Japanese companies in China. First, the definition of corporate social responsibility and China’s CSR environment and CSR activities of Japanese companies in China, and then elaborate Marubeni Group CSR activities in China, and finally through the above to illustrate the role and advantages of CSR.