标志作为企业的一个重要问题,具有丰富的内涵,表达着不同的形象和理念。科学合理地设计好标志,是使用好标志的第一步,激发想象和创意,把握造型设计,丰富标志的内涵,才能提炼出具有感染力的标志。1.关于品牌标志的思考标志设计不仅仅是一个图形或文字的组合,它是依据企业的构成结构行业类别、经营理念,并充分考虑标志接触的对象和应用环境,为企业制定的标准视觉符号。 As an important issue for enterprises, the logo has a rich connotation and expresses different images and ideas. The scientific and rational design of good signs is the first step to using good signs. It stimulates imagination and creativity, grasps styling design, and enriches the connotation of signs in order to extract inspiring signs. 1. Reflections on brand logos Logo design is not just a combination of graphics or text, it is based on the company’s constituent structure industry category, business philosophy, and fully considers the objects and application environment that the logo contacts, and the standard visual symbols developed for the company. .