社会热点报道在报纸媒体的发展过程中一直占据举足轻重的地位,随着广播电视,尤其是网络媒介形式的出现,报纸媒体时效性的劣势逐渐凸显,这导致报纸媒体对社会热点报道的依赖性加强。为了打赢生存之战,报纸媒体必须根据自身特点找准定位,把握好自己在社会热点报道中所应该扮演的角色,增强自身竞争力。 Social hot stories have always occupied a pivotal position in the development of newspaper media. With the advent of radio and television, especially in the form of online media, the time-limited disadvantages of the newspaper media have gradually become prominent, which has led to the newspaper media’s reliance on hot stories in the society . In order to win the war of survival, the newspaper media must identify its own position based on its own characteristics, grasp its own role in social hot stories and enhance its own competitiveness.