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对媒体来说,商业价值和影响力不仅取决于内容,更要被传播渠道左右在传统电视产业中,央视的垄断地位很大程度上源于其得天独厚的渠道优势。凭借15个上星频道,央视去年全年实现创收124亿元,其中广告收入超过86 亿元,而去年最为火爆的湖南卫视全年广告收入只有区区6亿多元。全国落地的综
To the media, the commercial value and influence depend not only on the content but also on the channels of communication. In the traditional television industry, CCTV’s monopoly owes much to its unique channel advantages. With 15 satellite channels, CCTV hit a total revenue of 12.4 billion yuan last year, of which advertising revenue exceeded 8.6 billion yuan, while last year’s most popular Hunan Satellite TV’s annual advertising revenue was only over 600 million yuan. National comprehensive landing