武当山历史悠久,是中国非常重要的道教圣地,风景优美,山清水秀,武当山上的建筑园林非常玄妙,与宗教相结合有非常重要的人文价值,武当山是一个著名的旅游景点,已经形成了自己的品牌,微电影是一种传播推广手段,因此在武当山旅游品牌塑造过程中如何应用微电影进行宣传是一个非常值得研究的问题。 Wudang Mountain has a long history and is a very important Taoist sacred place in China. With beautiful scenery and beautiful scenery, the architectural garden in Wudang Mountain is very mysterious. It has a very important humanistic value in combination with religion. Wudang Mountain is a famous tourist attraction and has formed its own Of the brand, micro-film is a means of dissemination and promotion, so in the Wudang tourism brand building how to use micro-film for publicity is a very worthwhile study.