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肯德基从第一家设在中国的餐厅——前门餐厅开业以来,迄今为止已经走过了18个春秋。截止到今年5月,肯德基已经有1400家餐厅遍布在中国大陆除西藏自治区以外的所有的省,直辖市和自治区,这18年来,肯德基经历和见证了中国经济的大发展,但是我们的发展也并不是一帆风顺,这期间我们也经历了很多挫折和挑战。大家记忆犹新的有2003年的“非典”,2004年的“禽流感”以及2005年的“苏丹红事件”,可谓是每年都要经历一次大的磨练。众所周知,消费者对企业的信任度是所有企业品牌的生命力,当遇到困难和问题的时候,企业采取什么样的态度积极面对,如何去澄清事实,坚定自己的立场,把危险的影响降低到最低层面,这是我们的挑战,也是我们的使命。
KFC has traveled 18 seasons since its opening in the Qianmen restaurant, the first restaurant in China. As of May this year, KFC has 1400 restaurants in all of China, except Tibet Autonomous Region outside of all provinces, municipalities and autonomous regions, the past 18 years, KFC experienced and witnessed the great development of China’s economy, but our development and It was not easy. We also experienced many setbacks and challenges during this period. Everyone remembers the “SARS” in 2003, the “bird flu” in 2004 and the “Sudan Red Incident” in 2005. It is a year that has undergone a major temper. As we all know, consumers trust the enterprise is the vitality of all brand, when faced with difficulties and problems, what kind of attitude taken by enterprises to face, how to clarify the facts, to strengthen their position, to reduce the impact of danger At the lowest level, this is our challenge and our mission.