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发展街边店是南华集团总经理孙乃树针对电商高速发展所带来渠道变革反复思考之后形成的战略部署,自2014年起,南华集团在体系内开始大力发展自建街边店,并通过大型街边店对单一城市市场进行网格化分区域管理,进一步实现对市场的精耕细作。2016年,南华集团实现销售同比32%的增长,销售额净增长近4亿元人民币,而且是自建渠道与KA卖场同步增长。事实证明,在南华集团,凡是按集团规划发展街边店的城市,销量
The development of street shops is the strategic deployment of Sun Nai-shu, general manager of Nanhua Group, which has repeatedly thought about the channel changes brought about by the rapid development of the e-commerce. Since 2014, the South China Group has started to develop its own self-built street-side stores in the system, Street stores on a single city market grid sub-regional management, to further the market intensive. In 2016, South China Group achieved sales growth of 32% YoY and net sales increased by nearly RMB400 million. It also grew self-built channels and KA stores synchronously. Facts have proved that in the South China Group, who are planning to develop street-based stores in the city’s sales