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国内碟机生产企业大户“步步高”成功切入家庭影院市场以来,其它几家大型家电制造企业如TCL、创维这些知名的电器生产商也部纷纷试水,而国外品牌如三星、松下等更是早已跑马圈地般的推出了自己的相关产品。大型家电生产企业纷纷将眼光向家庭影院市场上聚焦,原因可能集中在以下几个方面:一是传统彩电、冰箱等产品的平均市场利润目前非常单薄;二是家庭影院产品目前相对具有较高的利润水平,毛利率一般在30%左右。三是国内家庭影院产品市场目前还未整体启动。据有关资料显示,家庭影院在国内拥有巨大的潜在市场。
Large domestic manufacturers of disc players “BBK ” has successfully cut into the home theater market, several other large home appliance manufacturers such as TCL, Skyworth, these well-known electrical manufacturers have also tried to test the water, while foreign brands such as Samsung, Panasonic and more Is already a staking horse launched its own related products. Large home appliance manufacturers have to look into the home theater market focus, the reasons may be focused on the following aspects: First, the average color TV, refrigerator and other products, the average market profit is very thin; second, home theater products are relatively high Profit level, gross profit margin is generally around 30%. Third, the domestic home theater product market has not yet started as a whole. According to relevant information, home theater has a huge potential market in the country.