一个企业从诞生到辉煌,总要经历这样那样的困难或危机,有的企业无疾而终,有的企业穷困潦倒,而有的企业却能安然渡过,重获新生。上世纪的1929年美国爆发金融危机,引发全球经济大萧条,在这个大萧条时期,美国通用、杜邦、宝洁、IBM等都成功闯过这一关。回顾当时危中求机的经历,或许能对现在处于全球金融危机的企业起到一定借鉴作用。 From the birth to the glory of a company, it is always going through such difficulties or crises. Some companies die without success. Some enterprises are impoverished, while others can survive and regain their new life. The United States’ GM, DuPont, Procter & Gamble, and IBM all succeeded in this crisis in the 1929 crash of the United States that triggered the global economic depression. Looking back at the crisis and seeking opportunities, it may be able to play a role in reference to the current global financial crisis.