今夏啤酒市场销售新特点今夏啤酒市场销量稳中有升,消费趋于多样化格局。业内人士分析认为,啤酒市场呈现以下特点:一、进口“洋啤”抢占国内啤酒市场攻势不减。国外啤酒较早进入我国的“百威”、“蓝带”、“贝克”、“嘉士佰”、“双莎”、“虎”、“鹰”等目前已在南京、上海、北京等城市站稳脚跟,人们逐渐习惯了它们的口味。但因“洋啤”价格偏高,所以其促销对象一直是盯牢高消费者。但今夏,洋啤酒则开始把销售重点转到普通消费者。据一洋啤酒的广告代理商透露,今年许多洋啤酒为进一步向普通消费市场扩张,广告的 The new characteristics of the beer market sales this summer The sales volume of the beer market has risen steadily this summer, and consumption tends to diversify. Industry analysts believe that the beer market has the following characteristics: First, the import “yang beer ” to seize the domestic beer market continues unabated. The foreign beer entered China’s “Baiwei”, “Blue Belt”, “Baker”, “Kashiwa”, “Double Sha”, “Tiger”, “Eagle” earlier. “And so on, now they have established a foothold in Nanjing, Shanghai, Beijing and other cities. People gradually get used to their tastes.” However, due to the high price of “yangpi”, its sales target has always been high-level consumers. But this summer, foreign beer has begun to focus on sales to ordinary consumers. According to the advertising agency of Yangyang Beer, many foreign beer companies have expanded their advertising to the general consumer market this year.