“双11”即指每年的11月11日,由于日期特殊,因此又被称为光棍节。从2009年开始,每年的11月11号,以天猫、京东、苏宁易购为代表的大型电子商务网站一般会利用这一天来进行一些大规模的打折促销活动,以提高销售额度,成为中国互联网最大规模的商业活动,光棍节的重要性因为联系到购物节而更受人们关注。 “Double 11 ” refers to the annual November 11, due to a special date, it is also known as Singles. Starting from 2009, every year on November 11, large-scale e-commerce websites represented by Lynx, Jingdong and Suning Tesco will generally make use of this day to conduct some large-scale discount promotions to increase their sales volume and become China The Internet's largest commercial activity, the importance of Singles Day because of contact with Shopping Festival and more attention.