近年来,问题性新闻越来越被媒体看重,越来越受到受众关注。这种新闻报道过去比较少,在教科书中往往归于深度报道或舆论监督类。如今应该把它单列出来加一研究,以利于新闻理论的发展,并推动问题性新闻的实践。本文试就此问题结合采写广播专稿《传统名牌产品缘何不“名”了》谈谈自己的一些想法。 In recent years, the issue of news is more and more valued by the media, more and more attention by the audience. This kind of news coverage was relatively rare in the past, often in textbooks due to in-depth coverage or public opinion supervision. Now it should be added to a separate study, in order to facilitate the development of news theory, and promote the practice of problem-based news. This article tries to combine this question with writing and broadcasting Zhuangao “Why is not the traditional brand-name products,” the name of “a” to talk about some of their own ideas.