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作为一种新型参与型定价策略,PWTW将价格的决定权完全交给消费者,这种看似有悖于经济学理论的定价策略已被实践证明具有良好的营利性。本文通过对相关文献和研究数据的梳理对这一策略进行了阐述和评价,并分析了PWTW定价策略的逻辑基础。
As a new type of participatory pricing strategy, PWTW completely hands down the decision-making power of price to consumers. This seemingly counter-economic pricing strategy has been proved to be profitable by practice. This paper elaborates and evaluates this strategy by combing relevant literature and research data and analyzes the logical basis of PWTW pricing strategy.