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企业管理是对企业的生产经营活动进行计划、组织、指挥、协调和控制等一系列职能的总称。企业要在激烈的市场竞争中适应环境的变化,准确、有效地把握在环境变化中不断涌现的机遇和挑战,并不断得到发展壮大,必须有很好的企业管理。汉唐乐府在应对艺术机构激烈竞争之际,最主要的就是通过企业管理来加强自身的综测能力。本文从企业管理基本理论出发,应用swot分析竞争要素分析和战略分析等,对汉唐乐府的企业管理进行研究,从而确定适合其发展的管理模式,为汉唐乐府的持续稳定发展打下基础。
Business management is a general term for a series of functions of planning, organizing, directing, coordinating and controlling an enterprise’s production and operation activities. Enterprises in the fierce competition in the market to adapt to changes in the environment, accurately and effectively grasp the opportunities and challenges emerging in the changing environment and continue to grow and develop, we must have good business management. Han and Tang Dynasties House in response to the fierce competition in art institutions, the most important thing is through business management to enhance their ability to comprehensive survey. Based on the basic theory of enterprise management, this thesis applies SWOT to analyze competitive elements and strategic analysis, and then studies the management of Yuefu in Han and Tang Dynasties so as to determine the management mode suitable for its development and lay the foundation for the sustained and stable development of Yuefu in Han and Tang Dynasties.