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●实力传播将预期的2008年北美和欧洲广告支出增长率下调到3.8%,而将世界其他地区的此项指标上调到11.1%。●尽管发达市场的广告支出增长缓慢,但发展中市场广告支出的迅猛增长仍将带动全球广告支出增长率超过10年以来的平均水平。●从2007年到2010年,发展中市场将贡献63%的广告支出增长,在全球广告市场中的份额将从27%提升到33%。●亚太地区广告支出份额将于2010年超过西欧。●预计2008年互联网广告将占全球广告支出的9.7%,2010年将达到12.3%。
● Strength spreads down the expected growth rate of advertising expenditure in North America and Europe in 2008 to 3.8%, and this index in other parts of the world is revised up to 11.1%. ● Despite the slow growth of advertising spending in developed markets, the rapid growth in advertising spending in the developing market will continue to drive global advertising spending growth over the average of 10 years. ● From 2007 to 2010, the developing market will contribute 63% of advertising spending growth, and its share in the global advertising market will increase from 27% to 33%. ● Asia Pacific advertising spending share will exceed Western Europe in 2010. ● Internet advertising is expected to account for 9.7% of global advertising spending in 2008, and will reach 12.3% in 2010.