市场经济是竞争和开放的经济,而竞争又是市场经济的本质要求和基本运行机制。商战中的竞争不仅仅是产品质量的竞争,更表现为产品品牌的竞争,同时又反映为广告的竞争。在某种意义上,广告使产品品牌立足于市场,并且决胜商场,进而提升品牌价值,创立名牌。一、广告致力于挖掘品牌产品的独特点——给品牌产品准确定位同类产品,或许会有多种品牌在市场上共存,那么它们怎样去抢 The market economy is a competitive and open economy, and competition is the essential requirement and basic operating mechanism of the market economy. The competition in commercial warfare is not only the competition of product quality, but also the competition of product brands, and at the same time it is reflected in the competition of advertising. In a sense, advertising makes the product brand stand on the market and wins the mall, which in turn increases brand value and establishes brand names. I. Advertising is dedicated to digging unique points of branded products - to accurately position similar products for branded products, there may be multiple brands coexisting in the market, then how do they grab