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媒介融合背景下,新技术、新渠道备受推崇,传播新概念、新模式层出不穷,但新闻的阅读率、收视率和点击率却处于下滑通道中。新技术虽然为新闻生产插上了翅膀但并非常用手段,新渠道促进新闻生产流程再造但受制于生产者的态度,优质内容仍是提升新闻影响力的根本。媒介融合的最大价值在于促使新闻生产理念向新闻本质属性回归,而“受众兴趣”是优质新闻内容生产的“原点”。
In the context of media convergence, new technologies and new channels are highly respected. New concepts are disseminated and new models emerge one after another. However, the reading rate, viewing rate and click-through rate of news are on the decline. Although new technologies have wings for news production, they are not commonly used tools. While new channels promote the reengineering of news production processes but are subject to the attitude of producers, quality content is still the basis for enhancing news influence. The most important value of media convergence lies in promoting the return of the concept of news production to the essential nature of news, and “audience interest” is the “origin” of the production of good news content.