尼尔森网联全媒体(包括电视、电台、报纸、杂志、互联网)广告洞察数据显示:2012年第一季度广告投放刊例总金额约为1732.8亿元人民币,同比去年同期下降2%,环比上季度下降21%。受到“限娱令”、“限广令”政策以及宏观经济环境的双重影响,广告市场投放整体相对萎靡,考虑到媒体每年常 Nielsen’s online media (including television, radio, newspapers, magazines, and the Internet) advertising insights showed that the total amount of advertising in the first quarter of 2012 was approximately 173.28 billion yuan, which was a year-on-year drop of 2% year-on-year. Declined by 21%. Due to the dual impact of the “limited entertainment order” and “restricted order” policies and the macroeconomic environment, the overall advertising market is relatively sluggish, considering that the media is often used every year.