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在市场竞争白热化的现代社会,广告不能够仅仅局限于产品参数的介绍,宏大概念的呼喊,更应该注重广告的创意与文化内涵。陆台两地的广告体现出对待文化创意的不同态度和效果,揭示了一名广告设计师,如果只注重画面的铺陈而忽视了文化精神的传达,是难以作出真正优秀的设计作品的。
In the modern market with intense market competition, advertisements can not be limited to the introduction of product parameters, the shouting of ambitious concepts, and even the creative and cultural connotations of advertisements. The ads on both land and land embody different attitudes and effects on cultural creativity, revealing that it is difficult for an advertising designer to design truly outstanding works if he focuses solely on the display of the pictures and neglects the communication of cultural spirits.