近年来,浙江把发展农村出版物发行小连锁作为完善新闻出版公共服务体系、繁荣农村出版物市场的重要工程,经过几年的实践,初步形成了以行政推动为基础,以国有发行企业为支撑,以乡镇民营书店(经营户)为主体的农村出版物发行格局。目前,浙江农村小连锁覆盖面越来越广,经济效益越来越好,社会影响力也越来越大,实现了“有活力、管得住、可持续”的目标。 In recent years, Zhejiang has taken the development of a small chain of rural publications as an important project to improve the press and public service system and prosper the rural publishing market. After several years of practice, Zhejiang has initially formed a system based on administrative promotion and supported by state-owned issuing enterprises , To the township private bookstore (business households) as the mainstay of rural publications distribution pattern. At present, the coverage of small chains in rural areas in Zhejiang is more and more widely used, the economic benefits are getting better and better, and the social influence is also growing, achieving the goal of “being energetic, manageable and sustainable”.