企业的竞争不在于产品,而在于经营模式。随着因特网技术的充分发展,出现了一些新型组织结构企业,如美国的电脑书店 Amazon;同时也赋予能充分运用因特网的企业如美国的戴尔电脑公司巨大的竞争力。这些依托因特网而得到迅速发展的企业的核心竞争优势是:个性化经营模式。个性化经营模式其实是由于技术发展而带来的一对一、人性化旧经营模式的螺旋式回归。 Enterprise competition is not about products, but about business model. With the development of Internet technology, some new-type organizational enterprises have emerged, such as Amazon, a computer bookstore in the United States. At the same time, they have also given tremendous competitiveness to enterprises that make full use of the Internet, such as Dell Computer Inc. in the United States. The core competitive advantage of these rapidly relying companies on the Internet is the personalized business model. Personalized business model is actually a one-on-one, humane old business model spiral regression due to technological development.