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陇南市作为甘肃的南大门,具有独特、优质、丰富的农产品资源,在这个有“油橄榄之乡”之称的地区,油橄榄的发展近年来受到了众多关注。但是由于自身发展不足、交通、物流、政策等外部因素的局限性给以油橄榄为代表的陇南特色农产品销售带来了诸多困难,阻碍了其农产品经济的健康发展。本文通过对甘肃陇南油橄榄产品电子商务发展现状进行分析,从油橄榄产品标准化体系、电子商务基础设施、专业技术人才等方面提出相应的电子商务发展对策。由点到面,希望对其他农产品电子商务发展有所帮助。
Longnan City, as the southern gate of Gansu, has unique, high-quality and abundant agricultural resources. In this area known as the “hometown of olive groves,” the development of olives has drawn a lot of attention in recent years. However, due to its own lack of development, the limitations of external factors such as transportation, logistics and policies have brought many difficulties to sales of specialty agricultural products in Longnan represented by olives and hindered the healthy development of its agricultural products economy. This paper analyzes the current situation of e-commerce development of olive oil products in Longnan, Gansu, and puts forward some countermeasures for the development of e-commerce from such aspects as the standardization system of olive products, e-commerce infrastructure and professional and technical personnel. From point to point, hoping to help other e-commerce development of agricultural products.