自成立至今,RT快速崛起并改变了全球媒体的竞争态势,其经验可成为我国主流媒体“走出去”的有益借鉴。本文认为,国内媒体应通过改进传播方式、打磨评论角度、改造视频内容等途径,根据不同传播平台的特点提供有针对性的、本土化的内容服务,以快速提升国际传播能力。 Since its establishment, RT has rapidly risen and changed the competitive situation of the global media. Its experience can become a useful reference for China’s mainstream media to “go global.” This paper argues that domestic media should provide targeted and localized content services according to the characteristics of different communication platforms so as to rapidly improve their international communication capabilities by improving their modes of communication, polishing their perspectives and transforming their video contents.