重视民营企业自主品牌的建设,已经到了刻不容缓的地步。可以说,民营企业在中国占的比重已经超过了半壁江山,“made in China”现在大多是民营企业充当的。民营企业经过成本优势、质量优势两个发展阶段的市场洗礼,相当一部分已完成了原始资本的积累,纷纷走上了品牌建设的道路,开始了品牌优势的竞争阶段。本文从品牌发展趋势入手,就民营企业在自主民族品牌建设中的 It has come to an urgent moment to attach importance to the building of private-owned brands of private enterprises. It can be said that the proportion of private-owned enterprises in China has exceeded half of the total. Most of the “made in China” is now done by private enterprises. Private enterprises through the cost advantage, quality advantage of the two stages of market development, a considerable part of the accumulation of the original capital has been completed, have embarked on the road to brand building, the brand began the competitive stage. This article starts with the development trend of the brand, on the private-owned enterprises in the construction of independent brands