随着频道往专业化方向发展,“高收视时代”的结束,优势频道的优势地位也在削弱,收视率等专业数据也将不再是客户选择媒体的唯一指标。栏目内容的收视价值、广告形式、广告的时效性、成为广告主投放广告时考虑的重要因素。电视天气预报类节目广告因其无声非全屏的特点,在专业数 As the channel is becoming more specialized, the dominance of the dominant channel is weakened by the end of the “high-viewing era,” and professional data such as ratings will no longer be the sole indicator of customer choice of the media. The viewing value of the content of the column, the form of the advertisement and the timeliness of the advertisement are the important factors to be considered by the advertiser for advertising. TV weather forecast program ads because of its non-full-screen non-full-featured in the professional