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多元化中的药妆经营非一般意义上的经营品类扩大和增加,而应该是一种新业态的经营,因此转型代价高昂。前不久,已在香港设有11家店铺的华润旗下新品牌ELVIVO采活在安徽快速开出了内地的第10家店。
Diversification of the cosmetic operation of non-general sense of the business category to expand and increase, but should be a new format of business, so the high cost of transformation. Not long ago, ELVIVO, a new brand owned by CRH which has 11 stores in Hong Kong, quickly opened its 10th store in the Mainland in Anhui.