论文部分内容阅读
当自然堂、丸美、珀莱雅、欧诗漫等国内一线终端护肤品牌通过广告宣传、终端形象、促销执行和售后服务占据主流精品专卖店渠道的同时,它们在地县级B、C类专营店中也面临新的问题——加盟门槛较高、利润较低、终端支持有限。另外,在一线护肤品牌尝试进
When the domestic first-line terminal skin care brands, such as Nature Hall, Marmel, Polaroid, Omega and others, dominate the channels of mainstream boutiques through advertisement, terminal image, promotion execution and after-sales service, they also face new challenges in prefecture-level B and C specialty stores The problem - a higher threshold for joining, lower profits, limited terminal support. In addition, trying to enter the first-line skin care brands