据国内贸易商业信息中心透露,去年我国家用电器市场供求总基本平衡,消费需求增长平稳,具体品种有升有降,这表明家用电器市场已经进入了一个平稳增长的时期。去年我国家电市场出现了一些值得关注的现象:四川省长虹电视机股份有限公司率先降低彩电价格,使多年平稳的彩电市场掀起波澜;国家级大型骨干企业长岭与黄河、长风组建集团公司,成为目前我国电冰箱生产能力最大的企业集团,显示了知名企业在竞争中协力合作的良好态势;农村居民的家用电器消费水平已经达到90年代中期城市居民的水平,农村有望进入家用电器消费热潮;家用电器市场进入更新换代时期,并且加快速度,我国家用电器将进入品牌竞争的时代;家用电器的老“三大件”开 According to the Domestic Trade and Business Information Center, last year, the supply and demand of household appliances in China was basically balanced, and consumer demand grew steadily, with specific varieties rising and falling, indicating that the household appliance market has entered a period of steady growth. Last year, China’s home appliance market appeared some phenomena worthy of attention: Sichuan Changhong TV Co., Ltd. took the lead in lowering the price of color TV sets, making the smooth color TV market for many years set off waves; state-level large-scale backbone enterprises Changling and Yellow River, Changfeng formed a group company. It has become the largest enterprise group with the largest production capacity of refrigerators in China. It shows that well-known enterprises are working together in a good manner in competition; rural household appliances have reached the level of urban residents in the mid-1990s, and rural areas are expected to enter consumer electronics consumption boom; The household appliance market has entered a period of upgrading and speeding up, China’s household appliances will enter the era of brand competition; the old “three big parts” of home appliances