互联网时代的到来推动了新媒体传播时代的发展速度,新闻宣传(News propaganda)是新媒体传播过程中的重要组成部分,随着新兴传播媒介的不断兴起和壮大,人们逐渐对新闻宣传能力提出了更高的要求。笔者将根据相关工作经验,综合分析新媒体时代背景之下的新闻宣传基本特点,再分析新媒体传播下的宣传现状,最后提出新媒体传播时代下如何提高新闻宣传能力,以期能够推动我国新闻产业的良好发展。 The advent of the Internet era has accelerated the pace of development of the new media era. News propaganda is an important part of the new media. With the continuous rise and expansion of new media, people are gradually proposing the capability of publicizing news media higher requirement. Based on relevant working experience, I will analyze the basic characteristics of news propaganda under the background of new media era, and then analyze the current situation of propaganda under new media dissemination. Finally, I will put forward how to improve the ability of news propaganda in the era of new media dissemination in order to promote China’s news industry Good development.