论文部分内容阅读
好的标志设计是“神”来之笔,是恰到好处的,它极为出色的完成其功能性之需要,既要准确生动传达深刻的理念信息,又要构思巧妙,富有浓郁的文化色彩与个性。一、与“天”和。中国文化源远流长,博大精深,其中以老子为代表的道家“天人合一”的思想对标志设计更有无穷的指导意义。这里的“天”并非是狭义的“天空”、“天气”,而是泛指宇宙万物,它包容自然界、人类社会和人的思维活动等。它们不仅是运动的,而且都是遵循“道”的发展规律而发展变化的。但是它们的表象是含混的、隐形的,即“是谓无状之状,无物之象,是谓恍惚”,于含混之中有“大象”。这些道理
Good logo design is the “God” to the pen, it is just right, it is extremely good to complete its functional needs, it is necessary to accurately and vividly convey the profound idea of information, but also cleverly conceived, full of rich cultural color and personality. First, with the “days” and. Chinese culture has a long history and profound significance. Among them, the Taoist “harmony between man and nature” represented by Lao Tzu has more guiding significance for the logo design. The “heaven” here is not a narrow “sky” or “weather”, but refers to all things in the universe, which contains nature, human society and people’s thinking activities. They are not only sports but also evolve in accordance with the law of development of “Taoism.” However, their appearances are vague and invisible, that is, “it is a state of amphitheater, nothing is like a trance,” and there are “elephants” among ambiguities. These truths