在采写本期封面故事“家电巨头大转型”的过程中,我们尴尬地发现,在采访对象向我们抱怨家电行业传统营销方式的不合时宜、向我们展示自己雄心勃勃的转型计划的同时,他们其实始终在为一场迫在眉睫的老式价格战紧张备战。 对这场价格战,起先我们并不想关注。这些年大家在家电行业看了太多大同小异的价格战,关于价格战的是非利弊方方面面该说的全都有人说过了,实在没有什么新鲜的东西可说。 In the process of writing this issue of the cover story “Home Appliance Giants Great Transformation”, we were stunned to find that while the interviewees complained to us about the inconvenience of traditional marketing methods in the home appliance industry and showed us their ambitious transformation plans, they actually always Preparing for an imminent old-fashioned price war. We did not want to pay attention to this price war at first. Over the past few years, we have seen too many similar price wars in the home appliance industry. We have all talked about the non-pros and cons of the price war. There is really nothing new to say.