博客是互联网上新兴并迅猛发展的个人出版方式。作为一种新的传播媒介,它不仅给人们生活和思维带来深刻的影响,而且给传统媒体和媒介理论带来了深刻的改变。博客发展至今,其表明出现的意义并不在于把传统媒体颠覆或取代,而是在于与传统媒体相互配合的体系中取长补短的共同发展,共同缔造大众媒介的未来。 Blogging is a new and rapidly growing form of personal publishing on the Internet. As a new media, it not only brings profound impact on people’s life and thinking, but also brings profound changes to traditional media and media theory. The development of the blog so far shows that the significance of the emergence does not lie in the overthrow or replacement of traditional media but in the common development of complementing each other in the system of mutual cooperation with traditional media so as to jointly create the future of mass media.