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当前,地方电视媒体正遭受来自各方的挑战。在我国,互联网、移动通讯等新媒体和报纸、杂志等传统平面媒体对地方电视媒体已形成包夹之势。即便在电视系统内部,中央、省、市电视台对县级电视台生存空间的挤压也是从未停止。提升地方新闻服务质量,是县级电视台适应当前新闻传播行业生存发展新形势的需要,也是打造自身核心竞争力的迫切要求。
Currently, the local television media is suffering from the challenge of all parties. In our country, the traditional media such as internet, mobile communication and newspapers, magazines and other traditional print media have formed a double-team trend for the local television media. Even within the television system, the central, provincial and municipal television stations have never stopped squeezing the living space of county-level television stations. Improving the quality of local news service is the need of the county-level television stations to adapt to the new situation of the survival and development of the current news media industry as well as the urgent requirement of building their own core competitiveness.