1.内容:付费流量愈来愈贵好的内容能吸睛对品牌电商业者来说,好的内容,加上社群操作,让消费者主动接触、分享,可以降低对付费流量的依赖。另外一方面,消费者也能得到更好的品牌体验。甚至,可以利用手机App的串联,让电视节目的内容和电商结合。举例来说,炊具品牌可以和美食类电视节目合作, 1. Content: Paid content is getting more expensive. Attracting eye To brand-name merchants, good content, together with community operations, let consumers take the initiative to contact and share, which can reduce dependence on paid traffic. On the other hand, consumers also get a better brand experience. Even, you can use the series of mobile App, so that the content of the TV program and electricity providers. For example, the cookware brand can work with gourmet TV shows,