富有苗族文化的凤凰古城旅游业近十年来得到了飞速的发展,旅游总收入增长了近百倍。与此同时凤凰古城苗族的民族服饰文化也受到了旅游开发的影响。本文参照符号学理论,运用文献法研究凤凰古城的旅游开发对其苗族民族服饰文化发展的影响。 The ancient city of Fenghuang, rich in Miao culture, has witnessed a rapid development in tourism in the past ten years. Its total tourism revenue has increased by nearly a hundredfold. At the same time, the Miao ethnic costume culture in the ancient city of Phoenix has also been influenced by tourism development. This article refers to semiotics theory and uses literature method to study the influence of the tourism development of the ancient city of Fenghuang on the cultural development of Miao nationality costumes.