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微博在本质上是一种社交网络,或者说是新型的社交平台。但因为微博的媒介之一网络具有广泛的传播性和互动性,因此,它也具有媒体的属性,供网民获取、传播和共享信息。微博的传播形态就像老子解“道”之语:一生二,二生三,三生万物,其传播速度之迅捷、传播范围之广阔,传播方式之便利,远非线形传播,扇形传播和网状传播等传播形态所能比拟,因此具有自己的传播特征。
Weibo is essentially a social network, or a new type of social platform. However, because one of Weibo’s media networks is widely disseminated and interactive, it also possesses media attributes for Internet users to acquire, disseminate and share information. Microblogging forms of communication like Lao Zi solution “Road ” language: life two, two three, three things, the speed of its rapid dissemination, broad dissemination of the spread of convenience, far from linear transmission, fan Dissemination and reticular transmission and other forms of transmission can be compared, and therefore have their own characteristics of communication.