随着时代的进步,新媒体凭借着自身较强的交互性、传播性发展迅速。与传统媒体时代不同,新媒体背景下企业营销出现新的发展态势。企业作为市场营销的主体,也应顺应时代的发展,结合自身情况,适当作出改变创新模式。本文旨在通过分析新媒体背景下的市场环境和企业营销的发展态势,探索新媒体时代的企业营销的新策略。 With the progress of the times, the new media has developed rapidly with its own strong interactivity. Different from the traditional media era, there is a new trend of corporate marketing under the background of new media. Enterprises as the main body of marketing, should also be responsive to the development of the times, with their own circumstances, make appropriate changes in innovation model. The purpose of this paper is to explore new strategies for corporate marketing in the new media era by analyzing the market environment and the development of corporate marketing in the context of new media.