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大数据时代正在影响和变革着当下的中国广告业,面临变革的中国广告公司,在大数据时代的背景下该何去何从?近日,中国互联网络信息中心在北京发布了第34次《中国互联网络发展状况统计报告》,《报告》显示,截至2014年6月,中国网民规模达6.32亿,其中手机网民规模5.27亿,互联网普及率达到46.9%。网民上网设备中,手机使用率达83.4%,首次超越传统PC整体80.9%的使用率,手机作为第一大上网终端的地位更加巩固。2014年上半年,网民对各项网络应用的使用程度更为深入,相比2013年年底,手机购物、手机团购和手机旅行预订的用户规模
The big data era is affecting and changing the current Chinese advertising industry, facing changes in the Chinese advertising company in the context of the big data era of what to do? Recently, China Internet Network Information Center in Beijing released the 34th "China Internet Development State Statistics Report. According to the report, as of June 2014, the number of netizens in China reached 632 million, of which 527 million were mobile Internet users, and the Internet penetration rate reached 46.9%. Internet users in the device, the mobile phone usage rate of 83.4%, for the first time beyond the traditional PC 80.9% utilization rate, the phone as the largest Internet terminal position more consolidated. In the first half of 2014, the use of Internet applications by Internet users was further deepened. Compared with the number of users subscribing to mobile shopping, mobile phone shopping and mobile travel by the end of 2013